How I Lost 70% of My Customers & Doubled My Profit. #Business #strategy
To save his independent pharmacy, Brad Hart stopped acting like a pharmacist and started acting like an educator.
He knew the traditional, insurance-based model was a trap that kept independent pharmacists afraid to change. So he broke away from it, choosing to build a different kind of business based on finding and educating the right customers on why his model is better for everyone involved in the transaction, even though it doesn't go through insurance.
The result of this mindset shift sounds unbelievable: he lost 70% of his customers and doubled his profit.
Hear our full conversation on the latest episode of Self-Funded with Spencer, available now on YouTube, Spotify, and Apple Podcasts.
